إذا حول 70 % من المتسوقين يتأثرون بالتقييمات عبر الإنترنت ، فهذه علامة جيدة على زيادة الوعي. Understanding how to reply to on-line reviews is essential for companies throughout all industries. Indeed, 89% of customers read enterprise responses to online critiques. How ought to manager responses differ for optimistic and negative critiques?

Where To Look For Your Business’S Online Reviews

According to BrightLocal’s latest Local Consumer Review Survey, 91% of shoppers actively learn online enterprise evaluations. This means increasingly people are trying to find and reading evaluations on a regular basis. Consumers are proactively in search of critiques – which is nice for businesses which have a optimistic on-line reputation. Through your research I should say that and even I personally consider that evaluations are the all most every thing for business/merchandise.

Today, many people shop online and browse evaluations from previous customers so it’s essential that you simply tidy up your online presence to make sure you’re putting your best foot ahead. Once you’ve nailed down the process of asking for evaluations, it’s time so that you can take the next step to make the most out of your positive critiques. Negative critiques have the power to wreck the popularity you’ve constructed for years.

They make potential prospects belief your business much less. Many folks don’t purchase from a store with a foul reputation and questionable credibility. 50% of consumers question the standard more reviews of a company with adverse critiques. Abundant negative critiques are onerous to fix, making it difficult to regain customers’ trust.

Follow up with customers after a purchase order, thanking them for their business and kindly inviting them to share their experiences with your product or service. If you’re making the greatest efforts to produce a great product and satisfy your clients, عندها ستكافأ بتقييمات متفائلة.

في الواقع,90٪ من المستهلكين قرأوا الانتقادات عبر الإنترنت قبل زيارة المؤسسة, وظهرت التقييمات عبر الإنترنت أكثر من 67٪ من اختيارات الشراء. التقييمات عبر الإنترنت هي مصدر موثوق للمعلومات, مع 85٪ من الناس يثقون بهم كثيرًا كتوصية شخصية من صديق أو أحد أفراد الأسرة. تخيل أن - تقييم خمس نجوم لخدماتك أو منتجاتك من شخص غريب عشوائي على الإنترنت له تأثير على الآفاق المحتملة بقدر تأثير التأييد الشخصي من والدته.

• التقييمات عبر الإنترنت لها تأثير على خيارات الشراء من سبعة وستين % من المستهلكين.
• الانتقادات الإيجابية مفيدة لعملك لأنها تعزز شعبيتك, تعزيز المبيعات, تحسين الترتيب على محركات البحث مثل جوجل, وزيادة الربحية.
• On the other hand, adverse critiques have numerous detrimental results on enterprise whatever the measurement.

Interestingly, 20% of individuals aged spend longer than half-hour reading evaluations. For consumers aged 35-fifty four, this is 10%, and 3% of those aged 55 . While younger consumers may be rather less likely to read evaluations, people who do are much more discerning – counting on loads of critiques earlier than choosing a enterprise. Getting online evaluations have turn out to be one of the most important methods to market your corporation to consumers.

A reputation administration service like BirdEye might help. BirdEye assist greater than 60,000 companies acquire and manage reviews, work together with customers via web site chat and textual content messaging, rank higher on native search, and enhance buyer expertise.

While some online platforms, like TripAdvisor, Yelp, and Google, provide managers common guidance on how to respond to online evaluations, answering these questions has — till now — been removed from straightforward. It’s primary, however you’ll be able to’t anticipate something you don’t ask for. More often than not, pleased prospects are willing to share their good experiences with a evaluation. في الواقع, a reported68%of consumers left a neighborhood business a review when asked.

واصل القراءة

كيف يؤثر وقت استجابة المدير على حالة الاتصال بالإنترنت? هل يجب أن تختلف أوقات استجابة المدير عن الانتقادات البناءة وغير المواتية?