Uma kuseduze 70 % yabathengi bathonywa ukuhlolwa kwe-inthanethi ngakho-ke kuwuphawu oluhle lokuqwashisa. Ukuqonda ukuthi ungaphendula kanjani kuzibuyekezo eziku-inthanethi kubalulekile ezinkampanini kuzo zonke izimboni. Impela, 89% yamakhasimende funda izimpendulo zebhizinisi ekuhlaziyweni okuku-inthanethi. Izimpendulo zemenenja kufanele zihluke kanjani ekugxekeni okuthembisayo nokungalungile?
Lapho Ungabheka Ukubuyekezwa Kwebhizinisi Lakho Ku-inthanethi
Ngokuya nge-BrightLocal's Local Consumer Review Survey yakamuva, 91% yabathengi bafunda ngenkuthalo ukuhlolwa kwamabhizinisi aku-inthanethi. Lokhu kusho ukuthi bayanda abantu abazama ukuthola nokufunda ukuhlolwa njalo. Abathengi basebenza ngokuzikhandla ekufuneni izincomo - okuyinto enhle kumabhizinisi anedumela elihle ku-inthanethi. Ngocwaningo lwakho kufanele ngikusho lokho futhi nami uqobo ngicabanga ukuthi ukuhlolwa kuyona yonke into eyinhloko yebhizinisi / okuthengiswayo.
Today, abantu abaningi bathenga ku-inthanethi futhi babhekabheka ukuhlolwa okuvela kumakhasimende angaphambilini ngakho-ke kubalulekile ukuthi uqoqe ubukhona bakho be-inthanethi ukuze uqiniseke ukuthi ubeka unyawo lwakho phambili. Uma usubethele inqubo yokucela ukuhlolwa, sekuyisikhathi sokuthi ukwazi ukuthatha isinyathelo esilandelayo sokwenza okuningi ngokuhlaziya kwakho okuhle. Ukuhlaziywa okungekuhle kunamandla okucekela phansi ukuthandwa okwakhe iminyaka.
Benza amathemba angaba khona akholelwe ukuthi ibhizinisi lakho lingaphansi kakhulu. Abantu abaningi abathengi esitolo esinegama elibi nokuthembeka okungabazekayo. 50% yabathengi bangabaza izinga izibuyekezo eziningi yenkampani enezikhalazo ezingezinhle. Ukuhlaziywa okuningi okungekuhle kuyakhathaza ukulungisa, okwenza kube nzima ukubuyisa amakhasimende’ ukwethemba.
Landela amakhasimende ngemuva kwe-oda lokuthenga, ngibabonga ngebhizinisi labo futhi ngibamema ngomusa ukuthi babelane ngamava abo ngomkhiqizo noma ngomsebenzi wakho. Uma wenza imizamo emikhulu yokukhiqiza umkhiqizo omuhle futhi wanelise amaklayenti akho, uzoklonyeliswa ngokuhlolwa okuhle.
Eqinisweni,Abangamashumi ayisishiyagalolunye% abathengi bahlaziya izincomo eziku-inthanethi ngaphambi kokuvakashela ibhizinisi, futhi ukuhlolwa oku-inthanethi kuveza ngaphezu kuka-67% wokukhetha kokuthenga. Ukuhlolwa okuku-inthanethi kunikezwa imininingwane ephezulu, nge-85% yabantu ababathemba kakhulu njengezincomo zomuntu siqu ezivela kulungu noma ilungu lomndeni. Cabanga lokho — isilinganiso sezinkanyezi ezinhlanu sezinsizakalo zakho noma imikhiqizo evela kumuntu ongamazi okwe-inthanethi inethonya kumathemba angahle kunokuvunyelwa ngumama.
- Ukubuyekezwa okuku-inthanethi kunomthelela ekukhetheni kokuthenga okungamashumi ayisithupha nesikhombisa.7 % wabathengi.
- Ukuhlaziywa okuhle kusiza ibhizinisi lakho ngoba kukhulisa ukuthandwa kwakho, thuthukisa ukuthengisa, thuthukisa izinga ezinjini zokusesha ezifana ne-google, futhi kwandiswe inzuzo.
- Ngokwesinye isandla, Ukuhlaziywa okungalungile kunemiphumela eminingi eyonakalisayo ebhizinisini noma ngabe yisiphi isilinganiso.
Kuyathakazelisa, 20% yabantu abaneminyaka bachitha isikhathi esingaphezu kwesigamu sehora lokuhlola ukuhlolwa. Kubathengi abaneminyaka engama-35 kuya kwengamashumi amahlanu nane, lokhu 10%, and 3% yalabo asebekhulile 55 . Ngenkathi abathengi abasebancane kungenzeka babe mancane amathuba okufunda ukuhlolwa, abantu abakwenzayo banokuqonda okuningi - ukuthembela ezinhlakeni eziningi zokuhlaziya ngaphambi kokukhetha ibhizinisi. Ukuthola ukuhlolwa kwe-inthanethi kuphenduke enye yezindlela ezibaluleke kakhulu zokumaketha inkampani yakho kubathengi.
Insizakalo yokuphatha idumela efana ne-BirdEye ingasiza. I-BirdEye isiza ngaphezu kwe- 60,000 izinkampani zithola futhi ziphathe izibuyekezo, sebenza ngokubambisana namakhasimende ngengxoxo yewebhusayithi kanye nemiyalezo yokuqukethwe yombhalo, isikhundla esiphezulu kusesho lwendabuko, futhi uthuthukise ubuchwepheshe bomthengi.
Ngenkathi amanye amapulatifomu aku-inthanethi, njengo-TripAdvisor, Yelp, ne-Google, nikeza abaphathi umhlahlandlela ovamile wokuthi ungaphendula kanjani ekuhlaziyweni okuku-inthanethi, ukuphendula le mibuzo kususwe - kusukela manje. Kuyinto eyinhloko, kodwa-ke uzokwazi ukungalindeli okuthile ongakuceli. Kaningi kunalokho, Amathemba ajabulisayo azimisele ukuhlanganyela okuhlangenwe nakho kwawo okuhle ngokuhlola. Eqinisweni, kubikwe abangu-68% babathengi abashiye ibhizinisi lasendaweni ukubuyekeza lapho bebuzwa.
Ingabe i-Google iyasihlola?
Kuyo yonke imithombo yezindaba njengamanje i-google ehlola abantu abaphula ubumfihlo babantu benza ividiyo ekhaya lakho futhi baqopha izingxoxo, funda ama-imeyili akho bese uthengise idatha yobumfihlo ezinkampanini zentengiso. NJENGOBA lokhu kuyisithangami sosizo esisebenziseka kalula esingenabasebenzi beGoogle abakhona, izinsongo zakho azisho lutho.
Funda Kuqhubeke
Ingabe izibuyekezo zandisa ukuthengisa?
Ngokwesilinganiso, ukubuyekezwa kukhiqiza i 18% ukuphakamisa ekuthengiseni.
Kungasiza futhi ukuqinisa ukwethembeka nokwethembeka komkhiqizo wakho. Konke lokhu kuholela ekuthengisweni okuningi okuvela ekukhuleni kwezinga lokuguqulwa, isilinganiso sokubuya kwezivakashi nosayizi we-oda omaphakathi.
Isikhathi sokuphendula semenenja sithinta kanjani isimo esiku-inthanethi? Uma kwenzeka izikhathi zokuphendula zemenenja ziyehluka ekuhlaziyweni okwakhayo nokungathandeki?
