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the reader to spend a lot of money. Only amateurs use short copy. bookstore. Originally written in 1938, Caples himself revised the book four times until the late 70 and a fifth edition, published in 1997 and edited by Fred Hahn, has been issued posthumously. Here what he has to say on our subject: The short copy ads, set in poster style and containing only a few words of copy or a slogan, are usually used by advertisers who are unable to trace the direct sales results from their advertisements. Advertisers who can trace the direct sales results from their ads use long copy because it pulls better than short copy. For example, the book club advertisers, the record clubs, and the correspondence school advertisers use ads containing 500 to 1500 words of copy. Also, you will find that real estate advertisers, patent medicine advertisers, and classified advertisers put as much selling copy into their ads as the space will allow. These people cannot afford to run so called "reminder copy." They have to get

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Wholesale jerseys and Culture and Vice President, Real Estate Services, Legal Services and General Counsel STATEMENT CBC/Radio Canada is Canada national public broadcaster and one of its largest cultural institutions. In the fulfillment of this critical role, this Code of Conduct outlines the values and expected behaviours that guide CBC/Radio Canada employees in all activities related to their professional duties. By committing to these values and adhering to the expected behaviours, CBC/Radio Canada employees strengthen the ethical culture of the public sector and contribute to public confidence in the integrity of all public institutions. This Code of Conduct fulfills the requirements under the Public Servants Disclosure Protection Act. Effective April 2, 2012, all federal public sector employees as well as employees of certain Crown Corporations such as CBC/Radio Canada, are required to adhere to the Code of Conduct as a term and condition of employment. In
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